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Peter Gabriel s Scratch My Back album project is the first part of a series of songexchanges in which Gabriel and other leading artists reinterpret each other s songs.To help craft his recording of the album s eclectic array of cult favorites and classictracks, Gabriel enlisted former Durutti Column member John Metcalfe, composer,arranger and the expertise of producer Bob Ezrin (Pink Floyd s The Wall , LouReed s Berlin ) and engineer, mixer and producer Tchad Blake (Suzanne Vega,Sheryl Crow, Tom Waits).Gabriel describes this as a very personal record with twelve songs performed onlywith orchestral instruments and voice. He made the choice not to include guitar ordrums. The album s richly diverse sounds include the sparse romance of Lou Reed s The Power of the Heart , the powerful musical journey of David Bowie s Heroes and an epic arrangement of Arcade Fire s My Body Is A Cage. Gabriel and hiscollaborators recorded the album at George Martin s Air Lyndhurst Studios and theReal World Temple with further editing and mixing at his own Real Worlds Studio inWiltshire. The Scratch My Back release is one of the most creative and engagingrecords from an iconic artist in a long time. The marketing focus is to penetratePeter Gabriel s core fan base as well as fans of all genres and in all demographicsgiven the scope of artists being covered as well as its depth of composition.